Marketing has now moved to online platforms. With people spending more time on the internet than before, businesses have become necessary to increase their online marketing strategies. Here are a few tools to increase customer engagement.
Social Media Engagement
Being active on social media is the best way to reach and keep customers engaged in the services you are offering. Do not just sell your services; you need to show that you care about their concerns and are genuine.
You need to engage your target market and be consistently present on these social media groups. Answer helpful questions, and you will start to get noticed. You need to set aside time for social media engagement on the platforms that you are targeting.
Email Newsletters
Surveys have shown that many people open their emails first thing when they wake up. You can get email addresses of potential clients from their social media platforms or websites. You then need to come up with captivating content and irresistible offers that are included in a newsletter. A catchy headline is essential for the customer to be tempted to open it.
Email newsletters are an excellent way to get people to sign up for your services or purchase products. They work best if you have a website to link them to for more information and further action. You can automate them to be sent out at a specific time to get to the customer at an intended time.
Surveys and Feedback
Social media platforms, such as Facebook, have options for conducting surveys. You can ask your customers to fill out a survey for anything you need to improve or add to your services. Doing this shows them that you want to involve them in decisions and care about what they think. It can also help you learn how you can improve your services to impact your clients better.
After posting something on social media or your website, you can have a feedback section. It creates engagement from anyone who reads your posts. It will give you a different perspective and provide you with some insight into what the market wants.
SMS Marketing
SMS marketing remains the most effective online marketing strategy to date because you can use a service provider like TouchSMS to send bulk SMS messages to people. You can track the whole process from reception to conversion. The messages can range from promotional coupons to thank you notes; the options are endless.
The strategy is frowned upon because it seems unethical when the audience receives messages without their approval. However, with the opt-in and out option embedded into each SMS, a recipient can choose to allow or reject their inclusion to the recipients’ list. The service provider can create a short message that links to your website and send it out very easily and at a specific time.
If you have a business or thinking of starting one, there many ways you can market your brand online. Pick a method that works for you and tailor-make it to suit your business.