WalkMe , the enterprise digital adoptions solutions provider, continues to grow leaps and bounds. Founded in 2011, WalkMe launched its first product in 2012 and experienced exponential growth.
Gartner recognized the unique value of WalkMe’s Digital Adoption Platform (DAP) and recognized the company as one of the key players in the new Digital Adoption Solutions Category in 2019.
The need for DAP platforms is underlined by the demand for WalkMe’s products, and the company went public on June 16th, 2021, via a listing on the NASDAQ global Select Market. The DAP allows organizations to measure and chart their drive towards digital transformation goals and reap the full potential of their software investments. Currently, over 2,000 companies across the world have realized the potential of digitally transforming their businesses.
Digital transformation has become a major investment area for enterprises. Research conducted by the International Data Corporation in 2019 revealed that digital transformation investment was expected to grow at a CAGR of 18% until 2023, and approach an overall size of $7 trillion.
Regional Growth
WalkMe’s success is built on the foundation laid by its employees and the ecosystem of DAP professionals that use and elevate its features. As the company’s DAP platform gains even more popularity, and the need for digital transformation accelerates, the company recognizes the need to focus on regional growth. With this in mind, WalkMe announced the appointment of Simon Blunn as the go-to market head in EMEA and Sandie Overtveld as Vice President & General Manager of APAC.
Prior to WalkMe, Blunn was VP & General Manager for EMEA at DataRobot, a leading enterprise AI business. Under his leadership, the region grew exponentially with expansion across many countries in EMEA. He has more than 20 years’ experience in the IT industry, specifically in enterprise software and data analytics. Simon has also held Sales leadership roles within both HP and Cisco in the UK and globally.
Blunn’s primary task will be developing key partner relationships in the EMEA region and growing the organization across multiple functions. WalkMe’s expansion into AI technology and Blunn’s prior experience in enterprise AI and strategic account management makes him the best person to lead the charge. Given the importance of DAP in the business world, there’s no doubt that demand for WalkMe’s product offerings will be significantly large.
Challenges
The EMEA region is a diverse one with customer needs and infrastructure varying significantly from one country to the next. Prior experience is the key to success and Blunn’s history puts him in a great position to grow WalkMe’s presence in the region. Ensuring that local needs are met and that product offerings are in line with infrastructure facilities will be his primary task.
While growth rates are important, Blunn’s focus will center on ensuring WalkMe’s employees are happy and energized by their work. This focus is in line with WalkMe’s organizational policy of valuing employee efforts and satisfaction above all else.
Rapid Adoption
WalkMe’s success stems from a mission to make technology adapt to people, instead of forcing people to learn unintuitive tech stacks. As digital transformation initiatives accelerate around the world, there’s no doubt that WalkMe’s DAP will continue to assist CIOs and business leaders in improving user experiences, productivity, and business efficiency.
The future of digital adoption solutions is exciting and WalkMe is leading the charge.