The rare earth metals industry is moving forward at rapid pace and will gain significant traction in the near future. But why are rare earth elements so important? Rare earths – a group 17 nearly indistinguishable soft heavy metals – are present in nearly material in use today. Metals like neodymium, dysprosium, praseodymium, and others are indispensable to the manufacturing of magnets used in applications of the future such as electric vehicles and wind turbines.