The UK economy has continued to open up to AI, and in 2022, this technology contributed about £3.7 billion to the government.
By 2024, the number of AI-based companies in Britain alone was twice that of any other European nation. Many industries, including the online casino sector, have benefited from the rapid advancement of AI in this ecosystem.
The casino sector is one of those industries that keeps evolving every wake of the morning. If it’s not customers changing their preferences, it may be operators adjusting their product portfolio. And you definitely don’t want to be left out of this evolution, especially if you want to ensure the long-term success of your business. This article, therefore, is just right for you if you want to learn more about the revolutionary effect of AI and machine learning in online casinos.
The Age of Big Data
Players can vary in their preferences – there are those that will favour fast transaction speeds while others will love specific themes. Being able to access such information can help you ensure that you optimize your services to fit their preferences. For instance, those who love faster payment methods might opt for casinos that accept PayPal transfers. With PayPal, players can usually access their winnings within 24 hours. Cryptocurrencies are also becoming popular as they offer near-instant access to any winnings made at the casino.
Such information was difficult to decode in traditional casinos, and this is one of the advantages of online platforms.
Did you know that personalizing services can increase revenue by up to 40%, according to Invesp? Sometimes, finding a suitable game can be hectic, especially for platforms offering thousands of games. However, with AI, you can predict player preferences and offer customized suggestions that enhance the user experience.
As if that’s not enough, this technology can seamlessly crunch enormous amounts of data into meaningful information. Imagine having to put together data from millions of players who access your platform from different parts of the world. Tedious, right? By using sophisticated algorithms, artificial intelligence ensures you surpass such limits and develop a deeper understanding of your customers – which can be a significant competitive edge.
AI and Responsible Gambling
Responsible gambling is not a new discussion across many jurisdictions, including the UK. For instance, in April 2023, the UK government proposed a statutory gambling levy that would see operators contribute to treatment services. In a response to a White Paper early this year (2024), the Government confirmed that the Gambling Commission was taking action against aggressive practices and ensuring that marketing remains as socially responsible as possible. These and many other regulations are set to ensure that players can gamble responsibly.
And as a company that wants to enhance its image as a casino that encourages responsible gambling, using AI can be very helpful. Artificial intelligence allows you to monitor and detect playing patterns and identify players who are headed over to a thorny path. Good enough, all this information can be available in real time, which enables casino staff to take necessary measures at the right time.
Players can also benefit directly by setting limits on things like playtime and deposits. Once a player reaches a particular limit, they can receive notifications recommending taking breaks. Such self-excursion techniques help players to participate in responsible gambling efforts voluntarily.
Better Customer Support
Have you ever been participating in a game and encountered a technical hitch that required the help of a customer care team? Imagine you were playing at night and had to wait until businesses opened in the morning. It’s not a scenario you might love, and such experiences can turn away up to 82% of customers, according to SharpenCX.
A recent study by Master of Code Global revealed that conversational AI and chatbots enhanced customer service specialists’ productivity by about 94% and issue resolution by 92%. These tools can provide real-time feedback to players, ensuring they have a seamless experience during gameplay.
Offering a better customer experience is not complete without understanding customer feedback. Through sentiment analysis, you can evaluate players’ feedback and ensure that you provide relevant services. This technique uses natural language processing and machine learning algorithms to assess the emotions and perspectives of your customers.
For example, if you want to understand the experience different demographics have with your game offerings and how you can convert them into returning players, sentiment analysis offers you predictive techniques to get you started. On top of that, it can help bots to learn and adapt their response to fit different actions.
Summary
Gone are the days when we could only see artificial intelligence as a futuristic technology. This technology is now here with us, and numerous industries, including the online casino world, have benefited from it. Players can now find game recommendations similar to their preferences, while operators can extract deeper insights from customers’ feedback, all thanks to AI.
Surprisingly, though several operators are already benefiting from this technology, the future of AI in the casino industry is unimaginable as we are only at an infancy level as of now. As casino companies seek to enhance their competitiveness, we can expect most of them to adopt this technology in the coming days.