After the 2024 edition, the International Casino Exhibition, also called ICE, a well-known trade show and conference for the gambling industry, will no longer be held in London, United Kingdom.
A press release stated that Clarion Gaming, a division of UK-based Clarion Events Ltd., had moved the event to Barcelona, Spain, under a five-year first deal. Following a drawn-out six-month competitive bidding process that involved major European cities like London, Madrid, and Paris, the decision was made to relocate ICE to Barcelona. In addition to ICE, iGB Affiliate, an additional ICE-related event, will also be moving to Barcelona as part of this relocation. Now, you have the opportunity to enjoy casino games on the ggbet casino platform and enjoy the best of the best pastime while waiting for the event.
The first iterations of ICE and iGB Affiliate in Barcelona will be held in the 240,000-square-metre Fira de Barcelona from January 20 to 22, 2025. In 2025, Clarion Gaming had reserved 40,000 hotel stays in advance for the ICE week, indicating the organization’s size and readiness for the change.
Reasons
Other important considerations led to the decision to move the ICE gaming show to Barcelona. The ICE advisory board, which is made up of well-known multinational companies involved in both online and traditional gaming, further endorsed the move. Clarion Gaming CEO Alex Pratt was very explicit when he stated that Barcelona’s approach was not to be taken lightly. The ICE advisory board’s support for the move to Barcelona is another evidence of the industry stakeholders’ cooperation and agreement.
ICE’s 2025 move from London to Barcelona will impact the gaming sector significantly. It is anticipated that exhibitors and guests will gain new chances and advantages from the move to Barcelona’s best facilities. The city’s favorable location and state-of-the-art infrastructure will probably improve attendees’ entire experience by creating a favorable atmosphere for networking, commercial partnerships, and presenting the newest advancements in the gaming industry.
Barcelona’s simple accessibility and allure as a global hotspot may also draw a wider variety of players, which might lead to a rise in international participation in the gaming community. The gaming industry’s bold move to venture into uncharted territory and broaden the reach of significant events is shown by the transfer of ICE to Barcelona. It’s just another day in the adventurous gamers’ lives!
When compared to iGB Live’s July 2025 shift from Amsterdam to London, ICE’s July 2025 move to Barcelona is more in line with the industry’s changing needs and its pursuit of innovation and expansion. The deliberate choices to move gaming events were made to improve the event experience, expand commercial prospects for industry participants, and showcase each host city’s distinct character. For two significant gaming events that are making their way around various European cities, it’s a case of musical chairs.
This gaming industry event will significantly change when the ICE gaming expo moves from London to Barcelona in 2025. The strategic alignment of Barcelona’s outstanding facilities, infrastructure, and international appeal is reflected in the choice to relocate ICE there. With additional chances for creativity and collaboration for everybody involved, ICE’s move to Barcelona is expected to significantly disrupt the game industry. Things are going to get really shaken up by this event!