How quality photography makes for great digital marketing

We’re quickly entering an era where almost everything that takes place on the marketing landscape is digital. Traditional marketing tactics and mediums are being shelved by small and large businesses at record pace.

Replaced instead with digital alternatives, which may lack physical form but have the potential to take the customer experience to an entirely new level.

The importance of exceptional product photography and packshot photography has never been greater. Now more than ever, the average web user is demonstrating scrutiny and selectiveness on a quite extreme level.

The simple fact of the matter being that unless you blow them away in an instant with your product photography, they may do business with someone who can.

The Importance of Imagery in Digital Marketing

One of the biggest obstacles that’s always stood in the way of online businesses is the way in which they cannot present their products and services in a tangible manner. Instead, it’s a case of using product photography and imagery to convince customers to make a purchase.

Get it right with product or packshot photography and the results can be quite remarkable. Check out the following facts and figures:

  • Articles with images relevant to the content generate 94% more views on average
  • A press release with a relevant image generates a 15% more engagement and interaction
  • 60% of all online consumers prefer businesses with photos in their listings
  • 70% of ecommerce shoppers place heavy emphasis on products and packshot photography

The simple fact of the matter is that describing your products in intimate detail just isn’t enough. In fact, bombarding consumers with block after block of unbroken text is pretty much the worst thing you can do.

Research suggests that when a web user lands on any of your web pages, you have no more than three seconds to grab their attention. This includes individual product pages, as well as primary landing pages, blog posts and so on.

Three seconds isn’t nearly enough to read more than a word or two – precisely why it’s down to your pictures to do the talking.

Why Professional Packshot Photography is a Must

All of the above provides a relatively clear indication as to why professional product photography is becoming a must. Unless you have the knowledge, skills experience and equipment needed to present your products in an appealing and convincing manner, you risk losing ground to your competitors.

An investment in professional packshot photography or even 360 product photography represents an invaluable long-term investment in your business and its reputation.  One with the potential to generate an outstanding ongoing ROI.

For more information on any of the above or to discuss your requirements in more detail, contact a member of the team at Freshpack Photo for an obligation-free consultation.

Craig Upton

Craig Upton

Craig Upton helps UK business owners increase sales growth using various revenue streams online. Creating strategic partnerships and keen focus to detail, Craig equips websites with the right tools to increase traffic and conversions. Craig is the owner of, a UK based company and has been working in the digital marketing arena since 1999. A trusted entrepreneur, SEO consultant and trainer, Craig has worked with popular British brands and SMEs gain exposure online. Getting his face out there, Craig is committed to creating new opportunities working with British companies –

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